Big D poster from c. 1979 (courtesy of DX Archive).
We’ve already covered the fascinating story of the first pirate jingles in Ireland, the American package used by Radio Dublin from the early 1970s. The jingles, made by a company called SPOT Productions in Texas, referred to ‘WDEE – The Big D’ and at that time, Radio Dublin used the Big D tagline. It was probably the first of many cases of a station calling itself after whatever jingle package it could find.
Of course, the infamous split in Radio Dublin led to a separate station calling itself Big D, which came on air in April 1978. The SPOT jingle package surfaced again and can be heard in this selection of idents for DJ Bryan Lambert, voiced by the legendary Tony Allan.
We thank Kieran Murray for his donation of this recording.
Original demo tape box for Big D jingles (courtesy of Kieran Murray).
A few weeks ago, we featured the first Radio Dublin jingle package courtesy of Kieran Murray. Kieran has been researching the background to this package and has sent us the following report.
Radio Dublin was the very first pirate radio station in Ireland to play jingles. I heard these myself at the time. The jingles played on air referred to ‘WDEE – The Big D’. At that time, Radio Dublin used the tag line ‘The Big D’. So, having managed to locate my copy the Radio Dublin Jingles (The Big D) from the early 1970s, I set about trying to locate the original master recordings – the source of these iconic jingles – and also to find out a bit more about their origin and where they came from.
My search took me to jingle expert Norman Barrington. I downloaded his jingle database and set about searching for a radio station that used the call-sign ‘WDEE’ (you can hear this clearly on those jingles used by Radio Dublin in the early 1970s). Within a short time, I identified a set of jingles with just one listing on the jingle database matching ‘WDEE’. It transpires that a jingle company called SPOT Productions (located in Fort Worth, Texas, USA) was one of many jingle companies around that time that used to send out 5″ demo tape reels to various radio stations, touting for (jingle) business.
Image from Radio Dublin history published in 1972 with Big D tagline (courtesy of Ian Biggar).
The reels were generally recorded in mono, as they were only intended as a demo and also because most broadcast stations in the USA at that time were on AM. SPOT may have sent this particular ‘WDEE’ jingle demo to lots of radio stations and it is not even certain that WDEE-AM 1500 (a country music station in Detroit, USA, from 1969 to 1980) ever received a copy of this demo or even ordered a jingle package from SPOT.
Thanks to Bryan Lambert, I can now reveal what happened that 5″ jingle tape reel. He takes up the story:
‘It was Mark T. (Mark Story) who gave that tape reel to me as a present several years ago. The reel travelled to Wexford with me between 1992 and 2001 where I transferred it to cassette. The reel remained in the filing cabinet I used at South East Radio with my carts and some other tapes. I’m sorry to say I left all of these behind me so they were all probably thrown out after I went home to Dublin when my father became ill in 2001’.
So, now you know what happened to that jingle tape reel. However, the mystery continues. How did that 5″ demo tape reel from SPOT Productions, manage to make its way over to Ireland? Who brought this reel over? How come Radio Dublin chose to use this tape as their jingle ID? Plus … how did Mark T. (Mark Story) get possession of this demo tape reel?
L-R: Chris Barry, Alan Russell and Dave Lee in the Capitol studio in 1978 (photo courtesy of Alan Russell).
Capitol Radio broadcast to Dublin on weekends only for the second half of 1975 and returned on a full-time basis in 1978 from studios on Bachelor’s Walk in the city centre. At first it used its original wavelength of 220 metres but due to night-time interference from Radio Moscow it moved to 226 metres in October/November 1978. Capitol had an eclectic output of music and talk and continued to broadcast until 1981.
One of the station’s founders Alan Russell recalls: ‘In the early days we had a basic studio setup which gradually progressed over the months. Later we had a top of the range Citronic twin deck, built in mixer with LEDS & tape-deck, the only problem was when we modified our transmitter and increased power, the RF feedback made the Citronic decks reverse & generally go crazy. A few filters or carbon rings eventually solved the problem’.
Here’s a selection of Capitol jingles and idents from 1978 including ones for Chris Barry and Ed McDowell, the other station founders. This was before the station adapted and modified the Capital Radio London IDs in 1979. We thank Alan Russell for the information and donation of the recording.
Early Radio Dublin masthead (courtesy of Ian Biggar).
In our ongoing series about the pirate pioneers of the late 1960s and early 1970s, here’s a real piece of radio gold: a jingle package used in the early days of Radio Dublin. In the early 1970s Radio Dublin used the tag line ‘the Big D’, which can be heard in these jingles. The set may be originally from WDEE, a US country music station on air around this time as that callsign can be heard in some of the cuts.
These jingles pre-date the pirate named Big D, which was set up after a split in Radio Dublin in 1978 and went on to be a successful station in its own right. Many thanks to Kieran Murray for his donation of this valuable recording, which was taken from a 5-inch reel tape machine.
Thanks to Kieran Murray who has edited jingles from Liberties Local Community Radio (LLCR) on Pirate.ie along with images of the station into a video on his YouTube channel. LLCR broadcast from the Liberties area of Dublin from April 1986 until the end of the 1988 and went through several incarnations and name changes. It was known variously as Liberty Radio, Liberty 104 and Gold 104. This jingle sweep contains many well-known voices such as Tony Allan and Gerry Moore.
Kieran worked at Liberty in 1987 and you can hear his memories here. For more recordings of this station in our archive, click here.
