The Pirate.ie Podcast #6

The Pirate.ie Podcast #6

In episode #6 of the Pirate.ie podcast, we analyse the politics and economics of Irish pirate radio from 1978-1988. The pirates emerged because of the political failure to develop diversity in radio and became a thorn in the side of the authorities, especially from the early 1980s with the arrival of high-powered, professional operators.

The Pirate.ie Podcast #6
Sunshine Review 1985 (DX Archive). Sunshine raised a lot of money for the Central Remedial Clinic in Dublin.

Many stations practised corporate social responsibility in an effort to appear respectable but once they began to attract advertising revenue away from RTÉ, they were raided or jammed. Political instability and ideological differences stymied the development of legislation to regulate the radio sector, with several failed radio bills in the 1980s.

The Pirate.ie Podcast #6
Political influence in high places: Mike Hogan in the Q102 helicopter over Dublin in 1986 (pic Irish Times).

In this episode, listen to Brian Greene and John Walsh explore the politics and economics of the era with the help of extracts from our archive including news programmes, interviews, commercial breaks and advertising promos. This discussion is based on our article published in 2020 in the Journal of Radio and Audio Media.

Full recording: Q102 (Dublin)

Full recording: Q102 (Dublin)
Q102 logo from Alan MacSimoin collection.

This recording of Dublin super-pirate Q102 from May 1988 was made just before it was relaunched as ‘Super Q 102’. The new format was the work of American radio consultant Bill Cunningham, who had transformed Sunshine Radio into ‘Sunshine Hot Hits 101’ in 1986. Q102 had acquired the transmitters and equipment of Energy 103 the previous March and, along with Sunshine, was one of the two biggest players in the Dublin pirate radio market.

The recording is from 1218-1340 on the 17th of May 1988 and features Jason Maine, followed by the start of Greg Gaughran’s show. There are regular mysterious promos for the new ‘super sounds’ format to be launched within hours, and a competition to win tickets to the Michael Jackson concert in Cork at the end of July. The recording also contains advertisements for the Mosney holiday centre north of Dublin (now a direct provision centre for asylum seekers), an event to choose Miss Ireland 1988 at Rumour’s Nightclub, regular promos for the Evening Herald small ads and a Tony Allan voiceover for Bewley’s coffee.

We thank Ian Biggar for his donation of this recording.

Full recording: Q102 (Dublin)

Full recording: Q102 (Dublin)
Q102 rate card from Alan MacSimoin collection.

Q102 shook up the Dublin scene when it came on the air on the 23rd of January 1985. In contrast to Radio Nova which had been plagued by union problems for some time, Q102 marketed itself as ‘Irish owned and operated’ in the early years. The station attracted big names or launched many radio careers and was one of Dublin’s most successful pirates of the 1980s. It broadcast initially on 828 kHz AM and 102 FM, later adding 103.5. In October 1985 it moved to the clearer channel of 819 kHz, causing problems for Cavan Community Radio which was on the same frequency.

Among the successful initiatives was the ‘Eye in the Sky’ traffic news service, broadcast by station manager Mike Hogan from a helicopter circling Dublin. The helicopter was piloted by Ciaran Haughey, son of the Fianna Fáil leader and future Taoiseach Charles Haughey. ‘Eye in the Sky’ was sponsored by Fiat Ireland, and gave commuters an up-to-the-minute morning traffic report four years ahead of a similar service on RTÉ. This recording from 0815-0900 on the 23rd of January 1986 (the station’s first birthday) is of the breakfast programme presented by Greg Gaughran with traffic reports from Mike Hogan and Gary Hamill (Seán McCarthy) on news.

Full recording: Q102 (Dublin)
A photo of Mike Hogan from an Irish Times report about the new Eye in the Sky service, January 1986 (Alan MacSimoin collection).

In March 1988, Q102 bought the equipment of its rival Energy 103 after its sudden closure and took over all its frequencies, giving it prominence on the AM and FM bands. In June 1988, the station was relaunched as ‘Super Q’ by the American radio consultant Bill Cunningham who had transformed the sound of Sunshine previously. It broadcast until the 30th of December 1988. You can read more about the history of Q102 and hear further recordings here.

This recording is from the Skywave Tapes Collection. Skywave Radio International broadcast a shortwave station in the 1980s from Baldoyle in northeast Dublin.

Jingles: Radio Annabel (Dublin)

Jingles: Radio Annabel (Dublin)
An advert for Radio Annabel listing its own advertisers, Sunday World, 6th January 1985. Annabel would be gone within two months (Alan MacSimoin collection).

Here are some jingles and idents for Radio Annabel, recorded from a scratchy 1323 kHz AM in 1984. They include a characteristically dramatic advertising promo voiced by the great Tony Allan. Radio Annabel ran into financial problems in early 1985 and was unable to compete in the tighter market brought about by the arrival of another super-pirate Q102. You can hear more from Radio Annabel here.

This recording is from the Skywave Tapes Collection. Skywave Radio International broadcast a shortwave station in the 1980s from Baldoyle in northeast Dublin.

Aircheck: Radio Nova from 1985

Aircheck: Radio Nova from 1985
Jessie Brandon on offshore pirate Laser 558 in 1984. Courtesy offshoreradio.co.uk and Offshore Echoes magazine.

This is an aircheck of Radio Nova from September 29th 1985, featuring legendary American DJ Jessie Brandon who took up a job with the new offshore pirate Laser 558 in 1984. Jessie moved to Nova in October 1985 and was one of only a handful of female presenters on the commercial pirates of the era. In this recording she plays ‘the JAM song’, a selection of jingles made by JAM Creative Productions in Dallas, Texas whose clients included Radio Nova. There’s an interesting interview with Jessie in Charlie Connelly’s excellent book Last Train to Hilversum.

The recording also includes a promo for the new ‘Zoo Crew’, presented by Colm Hayes and Bob Gallico, a riotous breakfast show which ran from October 7th 1985 to January 24th 1986. Sybil Fennell is also heard on news but a bitter dispute between Nova and the National Union of Journalists (NUJ) had resumed by this time and contributed to the demise of the station in March 1986.

According to Nova fan Kevin Branigan, September 1985 was a pivotal month for the station. At the start of the month, Nova was powerful and untouchable, was giving away £10,000 in cash, still running easy listening station Magic 103 and packing out club night Disco Nova. By the end of September Chris Cary had closed Magic 103, fired the journalists, the NUJ was back on strike and big name DJs were departing for other stations such as the rival Q102. Magic 103 transmitters and studio equipment were sold by Cary to Q102, allowing it to surround Nova on the FM Band and with the help of ex-Nova talent, move into the big league. It was the beginning of the end.

We thank Kevin Branigan and Ian Biggar for help with information and analysis.