Sunshine Radio at the heart of a political storm

Sunshine Radio at the heart of a political storm
Robbie Dale as pictured in the Sunshine Review, 1985 (courtesy of DX Archive).

There was a complex relationship between the political class and pirate radio: on the one hand, politicians did not want to be seen to legitimise unlicensed stations but on the other, they needed local publicity at election time. Political instability during this period was a contributing factor to the free-for-all on the airwaves and two general elections were held in 1982, in February and November. Sunshine Radio went as far as to endorse Fianna Fáil, then in opposition, in the February election because of that party’s support for broadcasting legislation. However, Sunshine quickly found itself in hot water over interviews it broadcast with politicians before the November election.

A few weeks previously, in an attempt to weaken the influence of the pirates, RTÉ said it would ban politicians who were interviewed on unlicensed stations. On 22nd November, two days before the election, interviews with TDs Albert Reynolds of Fianna Fáil and Michael Keating of Fine Gael were aired by Sunshine, causing consternation in political circles and making the front pages of all the daily newspapers. Station boss Robbie Dale (Robinson) took to the air the following day to explain that the interviews had in fact been recored in February before the RTÉ ban came into effect, and apologised to the politicians involved.

In this recording, Robbie Dale explains the background to the case and criticises the media coverage of the story. He also takes several callers live on air, who give their views about the controversy. The recording was made from 100.5 FM from 1130-1200 on 23rd November 1982 and was donated by Shay Geoghegan.

The Pirate.ie Podcast #6

The Pirate.ie Podcast #6

In episode #6 of the Pirate.ie podcast, we analyse the politics and economics of Irish pirate radio from 1978-1988. The pirates emerged because of the political failure to develop diversity in radio and became a thorn in the side of the authorities, especially from the early 1980s with the arrival of high-powered, professional operators.

The Pirate.ie Podcast #6
Sunshine Review 1985 (DX Archive). Sunshine raised a lot of money for the Central Remedial Clinic in Dublin.

Many stations practised corporate social responsibility in an effort to appear respectable but once they began to attract advertising revenue away from RTÉ, they were raided or jammed. Political instability and ideological differences stymied the development of legislation to regulate the radio sector, with several failed radio bills in the 1980s.

The Pirate.ie Podcast #6
Political influence in high places: Mike Hogan in the Q102 helicopter over Dublin in 1986 (pic Irish Times).

In this episode, listen to Brian Greene and John Walsh explore the politics and economics of the era with the help of extracts from our archive including news programmes, interviews, commercial breaks and advertising promos. This discussion is based on our article published in 2020 in the Journal of Radio and Audio Media.