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RADIO CAROUSEL, DUNDALK.

In 1981, in what was a unique and very bold step for any radio station to organise, Radio Carousel in Dundalk held an annual 'Award Jamboree'. The event took place in Oriel Park, the home ground of Dundalk Football Club and was advertised extensively in advance, to ensure all listeners knew about it.

The owner of Radio Carousel, Hugh Hardy (pictured below with red tie) presented a twice-daily radio programme called Country Call. The 60 minute show was broadcast at Noon and 7pm each day. It featured the best of Irish and US Country music, including artists like Dolly Parton, Kenny Rogers, Waylon Jennings and from Ireland - Margo. Country Call was responsible for introducing Irish listeners to previously unheard-of artists like Boxcar Willie.

But just what was the 'Award Jamboree' all about? Each year, Hugh would invite the listeners to his programme to vote for their favourite country artist, under various headings, e.g.: Best Irish Male Singer, Best Irish Country Band, Best International Country Artist, Best Female Vocalist, etc. The votes would be gathered, counted and presented at this award ceremony. Most of the artists who featured in the voting also gave a performance on the giant stage and then received their award from Hugh, who was Master of Ceremonies for the day.

The date that the Jamboree took place marked the birthday of the start of Radio Carousel, Dundalk. Everyone attending this event was given a free souvenir brochure. It featured biographies of the stars who received their awards, plus space for fans to get autographs. The booklet also listed the various frequencies that the station could be heard on; a programme guide, plus a bio and photographs of some of the presenters! It was entirely supported by advertisers who bought space in the brochure. You can view the 2nd Anniversary brochure (1980) here.