Kieran Murray Homepage - Radio Photo Gallery - 43

Back | Home | Next

JULY 1990: CAPITAL RADIO, DUBLIN

Kieran Murray doing the "traffic report" from Dublin's Dollymount Strand. The traffic reports were not all read from the beach - we did get stuck in traffic jams quite regularly. The reports were read live by mobile phone into the breakfast show each morning and each evening into the drivetime show. There were four vehicles like the one below; they all travelled in convoy and they were collectively called 'The Windsor Fleet On The Street'.

From a branding and identity point of view, they were 100% successful. It was a 'win-win' situation - the sponsor Windsor Motors got a mention after each live traffic report. Other road users and the public could clearly see the Capital Radio logo and it did immense advertising!
Capital Radio